Mahafruit

Our Process

~ Normal Process ~

Normal way of farm-to-consumer delivery process

1993

Company has its humble beginning back in 1993 when the first plantation of grapes took place in family farm land.

2005

Since then grape acreage increased so does the production of raisins.

2009

There was no one in Indian raisin industry who can grow, process and market their own products themselves and there was huge gap between consumer needs and products available in the market. So, by understanding the need of consumers company decided to market their own products under the name of Mahafruit-specific to consumer demand.

2016

It took a while for Mahafruit to make its way into the market due to the old and pre-established market dynamics such that system of commission agents, brokers and traders; but company’s continuous efforts and persistence won and Mahafruit started selling its product in one of the biggest supermarket chains in India.

2019

To cater the increasing demand and pull from consumers company decided built a new state of the art facility and decided to ramp up scale of operation.

2021

Advance state of the art facility is ready with automatic processing lines, cold storage and export packhouse and now Mahafruit is more than ready to serve our lovely customers.

1.
FARM
2.
PROCESSOR & PACKER
3.
TRANSPORTER
4.
STORAGE & WAREHOUSING
5.
AUCTIONEER
6.
COMMISSION AGENT
7.
WHOLESALERS
8.
RETAILER
9.
CONSUMER
1993

Company has its humble beginning back in 1993 when the first plantation of grapes took place in family farm land.

2005

Since then grape acreage increased so does the production of raisins.

2009

There was no one in Indian raisin industry who can grow, process and market their own products themselves and there was huge gap between consumer needs and products available in the market. So, by understanding the need of consumers company decided to market their own products under the name of Mahafruit-specific to consumer demand.

2016

It took a while for Mahafruit to make its way into the market due to the old and pre-established market dynamics such that system of commission agents, brokers and traders; but company’s continuous efforts and persistence won and Mahafruit started selling its product in one of the biggest supermarket chains in India.

2019

To cater the increasing demand and pull from consumers company decided built a new state of the art facility and decided to ramp up scale of operation.

2021

Advance state of the art facility is ready with automatic processing lines, cold storage and export packhouse and now Mahafruit is more than ready to serve our lovely customers.

~ Our Process ~

Mahafruit way of farm-to-consumer delivery process

1.
FARM
2.
MAHAFRUIT
3.
CONSUMER
  • At Chandrakranti Farm we emphasize farm-to-consumer approach, so that our product reaches directly to our end                   consumer and to achieve this purpose no stone has left unturned.
  • No efforts & cost is spared to ensure that our products are thoroughly and carefully grown, processed and packed to               the highest standard, ensuring maximum quality and food safety.
  • The traditional route is very long and inefficient involving 6 or more than 6 middlemen starting from vineyards till its                  journey to end consumer, products are exchanged between many parties and sold to end consumer at last.
  • But at Mahafruit we eliminated all the middlemen to reach to consumer directly. We are the single link between our                   farms and consumers.
  • As we are the single entity who handles everything from growing till selling it to the end consumer, we exercise full                    control over all the activities; which ensure the highest quality. maximum freshness and pure happiness is delivered to            our consumers.
  • Whole process and activities are designed and set to a point which enables us to harness maximum efficiency, speedy             process and operational excellence throughout our system.
1 +
Satisfied Clients
1 +
Expert Team
1 +
Activate Products
1 +
Awards Winning
~ Team member ~

We have awesome team member to help support.

author1

Alisa Lisa

Customer Care Officer
Lisa focuses on providing customers with Organic and Fair Trade Food.
author2

Robert Leo

Farmer
Lisa focuses on providing customers with Organic and Fair Trade Food.
author3

Nora Bell

Sales Executive
Lisa focuses on providing customers with Organic and Fair Trade Food.
author6

Sherri Horton

Farmer
Lisa focuses on providing customers with Organic and Fair Trade Food.
author5

Sinira Fro

Farmer
Lisa focuses on providing customers with Organic and Fair Trade Food.
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