There was no one in Indian raisin industry who can grow, process and market their own products themselves and there was huge gap between consumer needs and products available in the market. So, by understanding the need of consumers company decided to market their own products under the name of Mahafruit-specific to consumer demand.
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- There was no one in Indian raisin industry who can grow, process and market their own products themselves and there was huge gap between consumer needs and products available in the market. So, by understanding the need of consumers company decided to market their own products under the name of Mahafruit-specific to consumer demand.